Agency: In House
As one of the main banks in Finland, OP is constantly updating its visual content to satisfy all of its marketing needs. The brief for these Lifestyle images was to emphasise how the bank made life easier for its clients. One location was at a branch of the bank, to show the high level of direct customer care; the second was at a person's home, to show how easy it is to deal with all one's banking needs online; and the third was at a cafe / shop, to show how simple it is to pay for stuff. My agency, Kuvaamo, liaised with OP's in-house marketing department re models, locations, styling... Loosely added to the brief was the instruction to shoot some still lives featuring various banking cards in the different scenarios. I turned up, made it all happen and here are some of the selected images!