Insplan

Every business, large or small, needs images to make their profile look professional and it is also true that not all productions require big budgets. For example, have a look at this job for the rapidly expanding company Insplan. The creative director on this project was very hands on, forwarding such good location reference images to me prior to the shoot that we were able to work out the scenarios without me having to go there beforehand, so less pre-production costs. The employees at Insplan were going to be the talent, so no model fees... All that was needed from me was to turn up on the day with my camera gear and lights, work out who worked best for each set-up, shoot, send the choices to the creative director the following day, then retouch the selections before final delivery - quick and painless for all concerned. Having the sunlight break through from beneath the cloud cover when we needed it was just that extra piece of good fortune!